Naveen Jindal School of Management junior Jasmine Nguyen earned the Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association at its annual gala, held virtually Oct. 7.

A double major in marketing and global business, Nguyen won for work she did on the PLG Cares 4th Annual Charity Golf Tournament while an intern at the Patel Law Group in Irving, Texas. PLG Cares and the golf tournament are offshoots of the law firm that have a mission to give back to the community.

“Jasmine is an incredible student who takes advantage of every career opportunity she can to learn and contribute to her community and knowledge base,” BS in Marketing Program Director Julie Haworth said after the gala.

Nguyen devised marketing strategies, including social media posts, digital media assets, audio scripting, copywriting and script animating. Her work resulted in more website visits, event registrations and social media engagements for the golf tournament, which secured more than $120,000 in pledges.

A recipient this fall of a scholarship from the American Advertising Federation, Nguyen currently is a digital media intern at the RBA agency in Dallas. At JSOM, she is a member of the Marketing Leadership Council and Professional Program in Marketing and was recently accepted as a mentor in PPM’s mentoring program.

Nguyen is the eighth Jindal School student to have won the Collegiate Marketer of the Year Award since 2012.

The Jindal School earned two other AMA DFW awards. The BS in Marketing program earned the Corporate Social Responsibility Award (see Marketing Students Win Corporate Social Responsibility Award), and the school’s External Relations and Corporate Development teams earned the Marketing Event of the Year Award (see External Relations and Development Teams Earn Marketing Award).